The program was designed to help participants explore how corporate culture can be built and nurtured to support long-term, sustainable growth.\/em>\/p>\n

\
\/em> The Culture Tour took place at Ngern Tidlor \u2013 a top player in Thailand\u2019s consumer finance sector.\/em>\/figcaption>\/figure>\n

At its peak in 2021, the company reached a market capitalization of 2 billion USD. Today, Ngern Tidlor employs approximately 15,000 people and operates over 1,500 branches. In 2024, the company recorded revenue of around 610 million USD, with a net profit of approximately 116 million USD.\/p>\n

What sets Ngern Tidlor apart is its ability to align everyday behaviors with strategic goals, connect culture to performance, and foster a spirit of long-term innovation – an approach that has fueled its impressive growth.\/p>\n

Organized by Newing, the Culture Tour\/em> has welcomed more than 2,400 leaders from over 300 organizations around the world.\/p>\n

\
Senior leaders and managers from GELEX recently participated in the program.\/em>\/figcaption>\/figure>\n

GELEX\u2019s senior leadership and management team had the opportunity to take part in this one-day journey, which included meeting and listening to CEO Piyasak – the leader behind Ngern Tidlor\u2019s comprehensive cultural transformation. They also explored real working environments where values are not just spoken, but truly lived, and engaged in open dialogue with senior leaders about how to connect people, strategy, and sustainable growth.\/p>\n

The Culture Tour comes at a meaningful time, as GELEX is officially launching its own Corporate Culture Project. This practical learning experience offered valuable insights and helped participants reshape their perspectives on the role of culture in organizations. It also serves as an important foundation for GELEX\u2019s journey in building a strong, purpose-driven culture.\/p>\n

PR DEPARTMENT\/p>\n

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