With the vision of becoming Vietnam\u2019s leading investment group and a symbol of Growth \u2013 Efficiency \u2013 Sustainability, GELEX officially launched its Corporate Culture Development Project in June 2025. This is a strategic move aimed at building an organization capable of rapid adaptation, high-performance operations, and nurturing aspirations to reach a global scale.\/span>\/p>\n
The Corporate Culture Project is being implemented on the occasion of GELEX\u2019s 35th anniversary, following a comprehensive journey of development and transformation that has established a solid foundation in governance, investment, human resources, and branding. This is a journey of internal regeneration from the roots: mindset \u2013 behavior \u2013 systems.\/span>\/p>\n
Through this project, GELEX demonstrates its strong commitment to proactively shaping an adaptable organization, aiming to create a high-performance and flexible working environment – where leaders at all levels act as drivers of change, employees act based on shared values, and the organization operates as a living system: connected, empowered, and constantly adapting in line with strategic direction.\/p>\n
The project will be implemented over 8 months through 4 key phases: Awakening the system and co-creating vision and behavioral values; Activating the culture; Rolling out synchronized cultural campaigns from leadership to each member unit; Embedding culture into systems.\/p>\n
At GELEX, corporate culture is not merely about slogans or visual identity, it is a core capability to create differentiation and accelerate long-term growth. The mindset of \u201cculture is strategy\u201d is being transformed into concrete actions, contributing to building GELEX into an organization that adapts quickly to changes; operates with high efficiency thanks to strong internal cohesion; and moves towards sustainable development with people at its foundation.\/p>\n
Mr. Nguy\u1ec5n V\u0103n Tu\u1ea5n \u2013 CEO of GELEX Group shared: \u201cGELEX now has a solid foundation in finance and a strong brand ecosystem. To go further, GELEX needs a clear strategy and a strong corporate culture. GELEX\u2019s long-term goal is to increase market capitalization and develop sustainably. The Group\u2019s leadership is committed to dedicating all resources to implement the corporate culture project, turning culture into GELEX\u2019s competitive advantage.\/em>\u201d\/p>\n
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The Corporate Culture Project is a declaration of commitment from GELEX\u2019s leadership: to remain steadfast in innovation – to invest in people – to build the future on a strong foundation from within. This is the path for GELEX to create value and enhance business performance, contributing to the nation\u2019s prosperity and reaching out to the world.\/p>\n
Source: giaoduc.net.vn\/a>\/strong>\/p>\n","protected":false},"excerpt":{"rendered":"
With the vision of becoming Vietnam\u2019s leading investment group and a symbol of Growth \u2013 Efficiency \u2013 Sustainability, GELEX officially launched its Corporate Culture Development Project in June 2025. This is a strategic move aimed at building an organization capable of rapid adaptation, high-performance operations, and nurturing aspirations to reach a global scale. The Corporate […]\/p>\n","protected":false},"author":22,"featured_media":12106,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[63,70],"tags":[],"class_list":["post-12112","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-en","category-news-events"],"yoast_head":"