At m88 cá cược trực tuyến Leadership Summit 2026, which gathered 150 CEOs and senior executives on March 4, GELEX’s story of reshaping its corporate culture was highlighted as a notable case study on how culture can serve as a foundation that goes hand in hand with strategy execution.

Transforming to accelerate growth

After 35 years of development (1990 – 2025), GELEX is entering a new phase of growth, accelerating its transformation into a holdings model with an expanded investment portfolio and a governance system aligned with international standards.

With m88 cá cược trực tuyến strategic goal of becoming Vietnam’s No.1 investment group, a key question emerged for GELEX’s leadership: does m88 cá cược trực tuyến organization have m88 cá cược trực tuyến internal momentum to keep pace with its strategy? To address this, GELEX launched m88 cá cược trực tuyến “I Change” initiative as a strategic cultural project. m88 cá cược trực tuyến initiative aims to shape a new cultural DNA defined by agility, high-performance operations, and a strong spirit of innovation from within.

Launched in June 2025, GELEX’s corporate culture initiative, titled “I Change,” does not follow m88 cá cược trực tuyến traditional path of a purely communication-driven campaign. Instead, m88 cá cược trực tuyến Group focuses on turning culture into a shared way of working. m88 cá cược trực tuyến core idea is a ripple effect from individuals to m88 cá cược trực tuyến entire organization: when each employee actively changes their mindset and skills, m88 cá cược trực tuyến organization as a whole gains collective strength.

Ms. Mai Minh Thu, Chief Human Resources Officer of m88 cá cược trực tuyến, shared the project’s approach at Leadership Summit 2026.

According to Ms. Thu, m88 cá cược trực tuyến initiative has been implemented through multiple layers of activities, ranging from internal communications and training programs to integrating cultural values into HR processes and performance evaluation systems. One of m88 cá cược trực tuyến project’s key principles is translating culture into specific behaviors that can be practiced and repeated in daily work.

“m88 cá cược trực tuyến essence of culture lies in behavior – behaviors that are redesigned, practiced by many people, and repeated consistently. When behaviors change, m88 cá cược trực tuyến organization can truly transform,”she noted.

Through this initiative, GELEX builds upon m88 cá cược trực tuyến achievements it has already made while moving toward a more flexible and effective working environment. Leaders at all levels play a role in driving change, employees act based on shared values, and m88 cá cược trực tuyến organization operates like a living system: connected, empowered, and able to adapt proactively in line with strategic direction.

m88 cá cược trực tuyến initiative was also recognized at Leadership Summit 2026 as an example of how Vietnamese enterprises can cultivate a culture of innovation and operational excellence in line with sustainable development.

Strong leadership engagement

m88 cá cược trực tuyến “I Change” initiative at GELEX has been implemented through a series of practical and creative actions. These include establishing a “Guiding Team” to pioneer m88 cá cược trực tuyến transformation journey, organizing regular training and coaching programs, integrating cultural values and behaviors into internal regulations and HR policies, and hosting quarterly Town halls. Other initiatives include culture walls placed throughout workspaces, m88 cá cược trực tuyến regular cultural newsletter, and a “Culture Passport” recognition card where colleagues acknowledge each other’s positive changes.

Ms. Nguyen Hong Nhung, Director of Communications at m88 cá cược trực tuyến, shared insights on overcoming leadership barriers in corporate culture initiatives.

According to Ms. Nhung, one of m88 cá cược trực tuyến distinctive factors at GELEX is that m88 cá cược trực tuyến leadership team clearly understands and values m88 cá cược trực tuyến role of corporate culture in executing strategy, and therefore commits significant resources, time, and effort to m88 cá cược trực tuyến initiative.

Images of leaders actively participating in discussions within m88 cá cược trực tuyến Guiding Team, hosting quarterly culture roundtables, and even serving as trainers in internal learning programs have created a new source of energy, motivating individuals across m88 cá cược trực tuyến organization to embrace change.

Ms. Nhung also noted that m88 cá cược trực tuyến biggest challenge in spreading a culture initiative is creating an environment where leaders feel comfortable sharing their real experiences. “People often say that leadership can be a lonely role. That’s why it’s important to create a safe space where leaders can share their real stories and employees can listen and understand. When that level of trust exists, cultural communication can truly resonate,” she said.

Numbers that tell m88 cá cược trực tuyến story

After its initial phase, m88 cá cược trực tuyến “I Change” initiative has delivered encouraging results, helping to align understanding and establish a shared cultural direction across m88 cá cược trực tuyến Group. Through practical and tangible activities, m88 cá cược trực tuyến project has gradually translated GELEX’s mission, vision, and core values into consistent actions throughout m88 cá cược trực tuyến organization.

After m88 cá cược trực tuyến first 180 days of implementation, GELEX recorded several notable shifts in awareness and behavior among employees. m88 cá cược trực tuyến proportion of staff who clearly understand m88 cá cược trực tuyến cultural transformation increased from around 70% to 88%. Meanwhile, 94% of senior leaders committed to m88 cá cược trực tuyến change, and 90% of employees now understand m88 cá cược trực tuyến Group’s Vision, Mission, and Core Values. As many as 98% of employees reported applying m88 cá cược trực tuyến new cultural behaviors in their daily work. All employees participated in m88 cá cược trực tuyến training programs, reflecting a shared commitment to making learning an integral part of m88 cá cược trực tuyến company’s culture. Many individuals have voluntarily embraced change, striving to become better versions of themselves each day, both professionally and personally.

Behind these figures lies m88 cá cược trực tuyến most meaningful outcome: a positive transformation within m88 cá cược trực tuyến people of GELEX. Employees are becoming more connected, collaborative, and strongly committed to m88 cá cược trực tuyến organization.

m88 cá cược trực tuyến “I Change” initiative helps GELEX strengthen its internal capabilities while gradually building an organization aligned with its long-term vision toward 2030 and beyond. At GELEX, corporate culture is seen as a competitive advantage, a sustainable resource, and a critical pillar of governance. “I Change” is not just a project. It is GELEX’s commitment to change not only to adapt, but to lead and contribute to a stronger and more prosperous Vietnam.

m88 cá cược trực tuyến experience of GELEX shows that investing in corporate culture is a strategic step that enables companies to adapt to market changes while building strong internal capabilities, creating m88 cá cược trực tuyến foundation for Vietnamese enterprises to grow and break through.

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